Brushing the sawdust off an old brand.
Proof Positive was called upon to build a new brand for the world’s oldest and largest manufacturer of butcher block products, the Michigan Maple Block Company.
Building on 125 years of craft and character, it was key to capture their heritage while also creating new momentum in the modern marketplace.
From unifying their internal brand architecture, to shaping their entire marketing strategy, to crafting a cohesive family of marketing tools—print and digital—we’re ensuring Michigan Maple Block will be into wood for good.
butcherblock.com
