LET’S BUILD YOU A BETTER BRAND.

Proof Positive is a boutique graphics design firm set on doing exceptional work for exceptional companies. We believe a well-crafted brand experience has powerful, provable results in business success. We specialize in brand identity development, print, packaging and digital design for progressive, passionate individuals and companies, large and small.

Be Brand Happy. Think Positive.™

WHO WE ARE

Design runs deep in Eric Campbell and Jacquie Auch. Together, with a trusted team of partners, we have built a company that builds brands. Smart, simple.

Eric Campbell, Principal & Creative Director | Email »

• • •

· Hometown: Traverse City, Michigan

· Have lived: Oregon, Maine, New Hampshire, Vermont, Florida, Michigan

· Makes me happy: Sad songs, live music, new experiences, the natural world

· Best place to think: the woods, driving

· Dream team: Einstein, da Vinci, Dali, Warhol, Zappa, Beck, Draplin, and Jacquie

· Favorite childhood toy: Legos

· Most useful tool: iPhone

· Would like to learn: A stringed instrument, surfing

· Underrated: Educators, time with your own thoughts

· Overrated: Pop culture, reality TV, technology

· Education: Northwestern Michigan College; Michigan State University; Fatherhood

· Would rather be: Traveling; standing sideways on a board; hanging w/my wife & daughter

Jacquie Auch, Senior Designer | Email »

• • •

· Hometown: East Tawas and Traverse City

· Have lived: The Netherlands, Turkey, Michigan

· What makes me happy: Beautiful things, being outside

· Best place to think: The Art Shed

· Dream team: Marian Bantjes, John Muir, Eric Campbell, and a REALLY good editor

· Favorite childhood toy: My sister’s Crissy doll with her mod 60's outfit & blue eyeshadow

· Most useful tool: My stomach brain

· Would like to learn: How to keep a small farm with goats, and Italian

· Underrated: Being a parent

· Overrated: Television

· Education: Northwestern Michigan College; Central Michigan University

· Would rather be: On vacation in the sun with my men

WHAT WE DO

Our diverse skill set and talented team allow us to produce design that delivers across a variety of consumer touch points.

IDENTITY DESIGN

· Logo & Identity Design

· Brand Development

· Brand & Product Naming

· Illustration

· Brand Guidelines

· Strategy

· Brand Messaging

PRINT DESIGN

· Stationery Systems

· Sales Collateral

· Packaging Design

· Editorial Content & Design

· Environmental

· Brand Signage & Wayfinding Systems

· Menu Systems

INTERACTIVE DESIGN

· Websites

· Responsive & Mobile

· E-commerce

· Email Marketing

· Social Media Campaigns

· Content Management Systems

· Programming & Development Management

OUR PROCESS

Our processes result in efficient and effective workflow, freeing us up for the real fun—concept development and design.

1. PRELIMINARY CONTACT

· Listen for insight and defined objectives

· Ask questions to define critical objectives

· Define targets

· Discuss how results will be measured

· Propose costs to deliver agreed upon services

· Define project brief for approval

2. PROJECT RESEARCH

· Review existing materials

· Analyze competitor’s strategies, tactics and materials

· Develop internal design strategies

· Define timelines, schedules and target dates

3. CONCEPT DEVELOPMENT

· Refine internal design strategies

· Design/write and present preliminary concepts

· Receive client feedback and/or refined objectives

4. CONCEPT REFINEMENT

· Implement client feedback

· Refine concepts

· Assess continuity with agreed upon objectives

· Present refined concepts

5. DESIGN REFINEMENT

· Receive final approved content

· Coordinate needs of client, design firm and vendors

· Prepare the necessary art for implementation

6. DELIVERY

· Supervise each phase of project production

· Oversee project through completion

· Deliver finished project according to schedule

· Provide client final digital file set