Delicious design for a far-out new product concept.
When 20-year-old cookie dough kid, Austin Groesser, conceived of a new product concept—edible, dip 'n' eat cookie dough—he called on the stellar design team at Proof Positive.
Our team dug in, named the company Big Dipper, and created a cast of cookie dough characters—the Star Struck Squad—to represent each of the flavors. Once Austin was on board, we blasted off into creating product naming, packaging design, point-of-purchase and promotional materials.
Consumers have embraced the new product concept and sales have been out-of-this-world.
