Colorful, friendly and accessible, the GTCD icon system connects 5 distinct brand pillars, while punchy messaging and photography created for fundraising and brand awareness collateral captures the honest and candid connections between this essential organization and the community it serves.
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“Proof Positive offers a unique set of skills, as designers, brand developers, and community advocates. By weaving together these talents, they were able to offer us a high quality product that synthesized our multifaceted organization into a set of concise messages-- supported by a clear graphic identity.”
– Treenen Sturman, Executive Director