Proof Positive’s comprehensive rebrand of northern Michigan’s alpine destination fits in craft and character—helping spur a tourism renaissance for the geographically-gifted Gaylord.
“All Outdoors!” was conceived as more than their new tagline, it’s a call-to-action. An invitation for visitors to get out and experience this outdoor sports paradise set in Michigan’s northern forests.
1137 Woodmere Ave.
Traverse City, MI 49686