Big ideas for a global furniture giant.
We rolled up our sleeves and got down to business when West Michigan furniture company, Herman Miller, called on us to create the branding for a new line of home office furnishings.
Bringing together mid-century style and modern moxie, the success of the initial project prompted many more product launch campaigns, supported with packaging, dealer/consumer sales materials, publications, videos and an award-winning trade show booth design for NYC’s ICFF. All the while, we’re still superfans!
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“...their work for Herman Miller always went beyond meeting our objectives. They took the time to become deeply familiar with our target customers and retail business partners. Their creative campaigns reflected this discipline and were very successful because of it. Plus, Eric is a terrific writer and a true joy to work with.”
— Paula Kendra, Fmr. Senior Retail Brand & Merchandising Manager
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Photography: Mitch Ranger