Creating a call-to-action for Michigan’s wilderness vacation destination.
Our mission: outfit the Gaylord Tourism Bureau with a rugged new brand to capture its outdoorsy vibe and geographically-gifted position as the state’s best base camp for any outdoor pursuit.
All Outdoors! was conceived not only to define them, but to invoke action—an invitation to get out there!
We assisted the busy Tourism Bureau beyond the rebrand with the development of a cohesive suite of print collateral, visitor publications, maps, guides, and print and electronic advertising.
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“Proof Positive has a keen sense of what best represents the Gaylord Area Convention and Tourism Bureau.
They are extremely creative, very responsive and just a whole lot of fun to work with!”
— Paul Beachnau, Executive Director