A solid brand for a hardworkin’ family farm winery.
The Gregory family has been in the business of fruit in Leelanau County for 4 generations. When they made the decision to buy and rebrand a struggling winery, they called on us to develop a new brand identity and label series.
Upon digging into the project, we were immediately intoxicated and inspired by the family’s many vintage barns. In this cleverly conceived logo, the ‘chateau’ becomes the barn, the grain silo, a wine bottle. Each vintage in the label series features a different ‘chateau’ from their many farm plots.
Customers are drinking it up! Since the rebrand, tasting room (also in a barn) sales have grown faster than you can say “great gewürztraminer!”